Currently, the printing market seems to be no shortage. Anyone going to the Internet can find many suggestions for every taste and color. Although not always implementing some printing products can be perceived unambiguously positive, especially if you are the party graphic arts market. Specificity of the printing market is big enough. The question is, what is considered the graphic arts industry. The market is very peculiar, in some segments weakly structured.

And not all categories of product have reliable data, confirmed by research companies. Advancement in the printing products is broadly consistent with market conditions. Unstructured market, the limited number of strong players – all this affects the format and quality advertising. If the regional aspect to talk about differences in perception of polygraphy by region, I can not highlight anything specific. It all depends on money. In Moscow, a larger volume range of printing products, but now there is an upward trend in cities millionikah, so the structure of printing a few redistributed to the regions.

In addition, there is a rather banal but important point: for the advertising do not feel sorry for, companies are willing to spend money on various products. About creativity as in any market, there are examples of more quality and less quality product. As a rule, used advertising standards. Perhaps it's not very creative, it seems trite, but it works. But once running, it means the right approach. Perhaps with time The situation changes somewhat, but I do not think radically. Prospective customers are printing – is a very specific audience, which requires a delicate approach. Traditional direct advertising is not working properly. The client makes choices based on information from two main sources: the price and quality. Advertising ranks fourth or fifth. Whales in the printing industry refers to the specific printing and weak growth. There are, of course, printing monsters – but a big enough share is in medium and small printing presses and their products (especially business cards, flyers, etc.). Russian major publishing houses, which can be regarded as whales, not very much. To count a dozen, you need to make substantial efforts. Small possibility of lending the printing industry. And the slow development of printing, referring to expensive equipment and consumables. Without this constitutes a major publishing house would not. Hence the observed price for the products.