Now she needs only one person, and the software does everything by alone. The company was able to save the cost and is very satisfied with the decision.” 2. Use metaphors means selling with metaphors: words or groups of words transferred from their actual context of meaning in another. It comes meaningful metaphors meaningful metaphors that we compare other pictorial aussagekraftigerem a behavior, a situation with an animal or something. We draw a comparison. So hot, I can see like an eagle. I’m hungry as a bear.

Mr. Miller is as smart as a Fox. Ms. Meier is as innocent as a baby. You’re as free as a bird. Systemic metaphors systemic metaphors we compare during the narrative again two points: pictorial language and what you want to tell and show again on Parallels. For example: A seller is like a doctor.

The Seller must make as a diagnosis. The problem is recognized, offered a solution for the patient. Following is the follow-up and treatment, in which the seller checked if everything is alright and exactly as the doctor checked the healing process. In this case we refer repeatedly to the comparison on a metaphor. We perceive our environment with our five senses: If we we want to note something, then we store it in images, sounds, smells, feelings, in tastes from. If you want to sell something to a customer, you should use the language of sense of to vividly present your product to your customers. The customer can understand complicated things so much easier, much easier to remember explanations and distribute them to other people. In the daily sales process we use stories to generate attention, to awaken curiosity, to handle an objection, to present to speed up the conclusion and to reassure the customer, complicated things or a better decision support to be able to give. It is a virtual value, if you tell your customers an interesting full history. Sell stories. Stories produce images, feelings, smells and produce a hallucination. Customers buy the virtual value-added you bring up the history. * Marc M. Galal is sales expert and licensed NLP trainer. On this basis, he developed sales concept nls neuro linguistic selling. An einzigartige sale Linguistics nls makes an indispensable tool for the modernen, professional seller.