In Europe showed a favourable retail environment especially in Germany. Here the good labor market and rising wages had. Prefer the German ones 2013 donated to consumer electronics, especially smartphones. Traditional toys such as dolls, wooden toys, construction sets, and board games are still popular, but also electronic game consoles, smart toys and electronic learning toys were in demand. Due to the mild winter slowed the sales of the clothing industry, such as the sales of winter clothing and shoes. The jewellery and watch industry experienced a slight upswing, however, compared to the previous year, this was mainly for high-quality parts. Overall, Daniel Poon appreciated the results of the study as positive for Hong Kong companies.

However they must take into account also the setting of the consumers to the price / performance ratio and the online shopping. Both have the consequence that importers and distributors carefully as regards quantities, delivery times and prices Act. In addition to an extension of the online sales expects also a diversification of sourcing and manufacturing locations – away from the Chinese mainland and to other, lower-cost locations in Asia -. The study recommends Hong Kong companies in addition to the traditional markets to bolster the expansion in emerging markets such as Latin America and Central and Eastern Europe. Here to offer promising business opportunities. Also the Chinese mainland, where is the Government to a strengthening of domestic demand trying to achieve a balanced growth remain of great importance. This open new possibilities, which focused far more on exports to overseas markets for Hong Kong companies. The full version of the study, they see the following link. Overall, the study covers results from the United States, the EU, Japan, China and Latin America.