Now she needs only one person, and the software does everything by alone. The company was able to save the cost and is very satisfied with the decision.” 2. Use metaphors means selling with metaphors: words or groups of words transferred from their actual context of meaning in another. It comes meaningful metaphors meaningful metaphors that we compare other pictorial aussagekraftigerem a behavior, a situation with an animal or something. We draw a comparison. So hot, I can see like an eagle. I’m hungry as a bear.

Mr. Miller is as smart as a Fox. Ms. Meier is as innocent as a baby. You’re as free as a bird. Systemic metaphors systemic metaphors we compare during the narrative again two points: pictorial language and what you want to tell and show again on Parallels. For example: A seller is like a doctor.

The Seller must make as a diagnosis. The problem is recognized, offered a solution for the patient. Following is the follow-up and treatment, in which the seller checked if everything is alright and exactly as the doctor checked the healing process. In this case we refer repeatedly to the comparison on a metaphor. We perceive our environment with our five senses: If we we want to note something, then we store it in images, sounds, smells, feelings, in tastes from. If you want to sell something to a customer, you should use the language of sense of to vividly present your product to your customers. The customer can understand complicated things so much easier, much easier to remember explanations and distribute them to other people. In the daily sales process we use stories to generate attention, to awaken curiosity, to handle an objection, to present to speed up the conclusion and to reassure the customer, complicated things or a better decision support to be able to give. It is a virtual value, if you tell your customers an interesting full history. Sell stories. Stories produce images, feelings, smells and produce a hallucination. Customers buy the virtual value-added you bring up the history. * Marc M. Galal is sales expert and licensed NLP trainer. On this basis, he developed sales concept nls neuro linguistic selling. An einzigartige sale Linguistics nls makes an indispensable tool for the modernen, professional seller.

Five trainees of Deutsche Annington include real estate SE 2013 the best graduates in the region of Bochum/Herne DAIG of one of the ‘leader’ in the training facilities in the Central Ruhr area. The property clerks of DAIG slipped in under the total of 120 young women and men who have successfully completed their training this year with the top Note 1 (very well”) in the District of Central Ruhr area Chamber of Commerce. Thus, the Deutsche Annington, together with the savings bank to Witten and Thyssen Krupp AG is one of the three most successful training companies in the region. 40 Of straight graduates in the IHK-district come this year from Bochum. You represent what young people are today capable”, Chamber of Commerce President Jurgen Fiege commented.

To highlight the outstanding performance of the trainees is Lilli Wall, which is one of the two best real estate merchants throughout North Rhine-Westphalia with her test result. Wall end of November within the framework of the country best spit receives another award for this performance. The learning curve was up in particular the preparation for the final exams has given us much demanded, but is an even greater feeling to see it now, that the effort paid off made have. “, commented on the wall your test result. For their dream job in the local customer service rental moved you now some weeks ago even after Bonn. The successes, very good accounts of the trainees, as well as the Karriere(n) made in the company to confirm that it is worthwhile to invest a lot in their own offspring. 2012 The DAIG received for their training concepts of exemplary training company Award”by the employers Association of the housing industry association (AGVS). Learn more about the Deutsche Annington: about the Deutsche Annington the Deutsche Annington real estate group among Germany’s leading apartment providers with around 210,000 leased and managed apartments. The company offers its customers throughout Germany at around 550 sites homes for rent and for sale, supplemented with customer-oriented Services.

Assessment criteria of ads, graphic design and conception of the text. The Trendence – and the creative game Institute have according to design criteria analyzed ads about 180 employer branding and assessed. 60 Print, where students about occupational and career information served as the basis. The result is presented in the study creative employer branding Directorate. The study is a guide to marketing and employer branding decision makers for the evaluation of design. It provides practical knowledge so that campaigns can be better. You plan, design, moderate, modify and choose marketing, advertising and communication measures in recruitment marketing and employer branding? Are you sure that design, graphic design and text work? The result of these considerations and efforts comes sooner or later in the form of design of the daylight visible, readable and tangible.” Dr. Albert Heiser the most demanding part of every communication task is the evaluation of design effect.

Too often it is judged from the gut often without sufficient knowledge. Why Green? I like much prefer yellow?” Who judge only by taste, is usually wrong. More knowledge about design leads to better decisions and promotes the quality of each employer branding campaign. The design quality decides whether strategic and tactical considerations on the point come. The central question is this: is the target group is activated by the idea, graphic design, and the advertising, transforms and motivated? Of specific ads quotes, essential assessment criteria are analysed and shows. The reader experience what make good graphic design and conception of the text.

How does good design and how this effect on different levels of design changes. Let yourself be inspired. Everything will be better. The creative game Institute conducts research, teaches and advises on the design of mission communications. We analyze and educate. The creative game Institute offers two-day training for the evaluation of text – and graphic design design of employer branding campaigns. Target groups include employees of personnel marketing, communication and public relations.